Basic Attention Token (BAT)

Advertisements in the Brave Browser

#50

Marketcap Ranking

0.217701 (-3.55%) arrow_drop_down

Market Price (24h change)

320,513,273

Total Market Cap

3.9

4.5

info_outline What is BAT

4.7

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BAT Short Description

BAT (Basic Attention Token), a token for a decentralized ad exchange.

It compensates the browser user for attention while protecting privacy. BAT connects advertisers, publishers, and users and is denominated by relevant user attention, while removing social and economic costs associated with existing ad networks, e.g., fraud, privacy violations, and malvertising. BAT is a payment system that rewards and protects the user while giving better conversion to advertisers and higher yield to publishers.

We see BAT and associated technologies as a future part of web standards, solving the important problem of monetizing publisher content while protecting user privacy..

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BAT Explanation Video

What is the Basic Attention Token? | Blockgeeks

What is the Basic Attention Token? https://blockgeeks.com/guides/what-is-basic-attention-token/ Founded by Brendan Eich, the creator of Javascript and Firefox, the Basic attentio ...

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basicattentiontoken.org
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build BAT Product Analysis

4.5

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BAT Whitepaper

The solution for current online advertising problems is a decentralized, transparent digital ad exchange based on Blockchain. The first component is Brave, a fast, open source, privacy-focused browser that blocks third party ads and trackers, and builds in a ledger system that measures user attention to reward publishers accordingly.


The whitepaper of Basic Attention Token is 37 Pages long.

The most influencial keywords are: Users, Added, Advertising, Advertisers publishers, Publishing, Bats, Party ads, Attention, Publisher content, and Token.

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BAT Competitors

  • 1.) Po.et

    Po.et is a shared, open, universal ledger designed to record metadata and ownership information for digital creative assets. Po.et is a continuation of Proof of Existence, the first non-financial application of the blockchain.

  • 2.) Santiment Network Token

    A Better Way to Trade Crypto-Markets Market Datafeeds, Newswires, and Crowd Sentiment Insights for the Blockchain World

  • 3.) Revain

    Revain - It's a new generation feedback platform, mostly based on the blockchain technology that doesn’t allow to change or delete reviews and its authors get a reward for creating it!

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BAT Product Analysis

The exact founding date of Basic Attention Token is unfortunately not that clear. Its source code was released publicly on github on November 2017 under the Mozilla Public License 2.0 license.
Organization wise, Basic Attention Tokens Development is Centralized and is being developed under the lead of Brian Bondy.

The consensus on which the Basic Attention Token network is run is called Not mineable, while the underlying algorithm is called None.
In the current state of Basic Attention Token currently is Beta version

group BAT Community Analysis

4.1

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BAT Communities & Events

Basic Attention Token (BAT) is a revolutionary digital advertising and rewards platform from the inventor of JavaScript and co-founder of Mozilla & Firefox that rewards users in Ethereum-based BAT tokens for any ads they choose to see. BAT locally matches ads to users without any tracking or data collection required. Brave is a fast, BAT-enabled privacy browser that blocks all 3rd-party ads and trackers by default.

view_list r/BATProject Subreddit
person 45,956 Subscribers
directions_run 377 Active Users
create 12 Daily Posts
speaker_notes 80 Daily Comments
linkOpen Subreddit

OFFICIAL Basic Attention Token (BAT) Telegram group. Intro guide: https://goo.gl/eD2x2m

Reddit: /r/BATProject
Twitter: @AttentionToken & @BAT_Community
FB: /AttentionToken

Community rules: https://batcommunity.org/guidelines.html

view_list Basic Attention Token Channel
person 17,714 Members
directions_run 1,053 Online
linkOpen in Telegram

Official Twitter account for Basic Attention Token

view_list @AttentionToken Channel
person 122,644 Followers
09.23.2020
16:52
The @brave Swag Store (powered by @OriginProtocol) now accepts payments in BAT and ETH, alongside the standard credit card option. Check out our new merchandise, and use the limited-time discount code to save 30% off your order! Details here: https://t.co/s7BMF7NcRg 59 favorite
09.22.2020
21:38
Join us at @dmexco, Europe’s leading digital marketing & tech event, on Sept. 23/24! Visit the @brave virtual booth and attend our Masterclass (9/24, 4.35pm ET), featuring our Head of Sales @DonnyDvorin as he talks about advertising in a cookieless world. https://t.co/nL28lmV2Ub 58 favorite
09.14.2020
23:33
This Wednesday (9/16, 4pm ET), join our CEO @BrendanEich, along with @jwolpert, @emilydparker, & @DanielGKuhn for Day 2 of @CoinDesk's Internet 2030 as they discuss the "Decentralized Web: Promise or Pipe Dream?" https://t.co/kYyrHQV9lH 63 favorite
09.14.2020
19:51
The @brave site now features Case Studies, highlighting the success that brands are having with privacy-preserving Brave Ads (including click-through rates of 9%-15%, well above the industry average of 2%). See how Brave Ads can benefit your business: https://t.co/FxCxmXHjxg 162 favorite
09.08.2020
18:06
The @Brave browser now uses @PhishFort's open source anti-phishing solutions for its in-browser Crypto Wallets to better protect users. PhishFort's spam list detects crypto scams and immediately warns users of any suspicious domains. 228 favorite
09.03.2020
23:43
Privacy-preserving @brave Ads reward users who opt in, and have higher click-through rates (9%) than conventional ads (2%). See why in-browser machine learning models for ad matching are more accurate than whatever is achieved through third-party tracking: https://t.co/ovN6aYN1uD 166 favorite
08.27.2020
17:19
Today's @brave desktop browser update (1.13) features the @Gemini Trading Widget, making it easier for users to buy, sell, store, & earn crypto when using the browser. Also, Brave Creators using the new Gemini Creator Wallet will be paid soon in September. https://t.co/08CFn6mcG4 167 favorite
08.26.2020
23:05
New @BAT_Community podcast with our Head of Sales @DonnyDvorin, who shares updates about our growth as well as success stories from our key clients, and details how the technology for our private ads platform works. 97 favorite
07.27.2020
15:40
Ads + Privacy + Blockchain + Crypto = The Future Is Now via @forbes https://t.co/9zBXxXNgv7 400 favorite
07.23.2020
00:34
Join Amy Siegel from @dentsuaegisUSA & @BrendanEich, @johnnyryan, & @DonnyDvorin from @brave for a virtual event to hear about shifting advertising strategies as privacy regulations like GDPR and CCPA become more important than ever. Register now for 7/29: https://t.co/s3s0TJDP7E https://t.co/m0UNS4fBNR 86 favorite

There are no events for Basic Attention Token in the next 3 Months

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BAT Google Trends


The Google Trends chart displays the search interest on google in Basic Attention Token relative to its peak over the last year. A rising chart shows growing interest int he project.

code BAT Development Analysis

4.2

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BAT Github Analysis

Code Updates (Commits)


Every change to the codebase of Basic Attention Token is registered as a commit. More active projects have many commits, dead projects nearly none.

Code line changes (+/-)


Extending a project results in many new lines of code. Changing existing code results in nearly the same amount of additions and deletions. Projects that are growing show a large number of code additions with relatively few deletions.

Programming languages

Repository Numbers

star 7,114 Stars
remove_red_eye 250 Watchers
usb 732 Forks
sync_problem 2,457 Open Issues
border_color 76.36 % Comment Coverage
lock_open Mozilla Publ License

attach_money BAT Price Analysis

3.6

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BAT Price Prediction

$ 0.224492 (2.83%) arrow_drop_up

Predicted USD Market Price in 24h by Coinpaper

$ 0.167943 (-23.07%) arrow_drop_down

Predicted USD Market Price in 14d by Coinpaper

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Converter BAT - USD

Convert between BAT and USD with the live Basic Attention Token prices, aggregated from all big exchanges that trade Basic Attention Token.


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Market insights

Volume from exchanges is considered untrusted if the exchange has little reputation and no License but reports suspiciously high trading volume in particular coins.

account_circle BAT Team Analysis

4.8

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BAT Team

BAT Team Leader

Brendan Eich - Founder, vision, strategy
Created JavaScript. Co-founded Mozilla & Firefox


supervisor_accountSocial Network Links

BAT Team Members (18)

launch

Brian Bondy

Co-founder, browser engineering lead

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Yan Zhu

Security & privacy engineering

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Jonathan Sampson

Developer relations & web engineering

launch

Luke Mulks

Ad-tech expert

launch

Aubrey Keus

Automation & wallet systems

launch

Brian Johnson

Electron & chromium integrations

launch

Marshall Rose

Ledger & wallet systems

launch

Brian Brown

Go-to-market

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Catherine Corre

Communications

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Bradley Richter

Brand & interaction design

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Ben Livshits

Chief scientist (nchain)

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Nejc Zdovc

Senior software engineer

remove_red_eye BAT Product Review by Coinpaper

4.4

BAT Product description

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After the popular cryptocurrency bull-run in 2017, the world witnessed a drastic increase in the number of users and the significant amount of attention being diverted towards the cryptocurrency technology. Many more businesses were adamant to incorporate some cryptocurrency in their business in some way or another. This led to the introduction of specialized coins that had a much-localized purpose, like loyalty-building coins and utility tokens. Among them is Basic Attention Coin (BAT).
The Basic Attention Token (BAT) is a specialized utility token which will be solely used within the Brave-Browser Ecosystem. The Brave Browser is an internet browser whose build is comparable to that of Google Chrome Browser. The catch, however, is that Brave-Browser offers integrated Ad Blocker and Tracker Blocker which serves as the solution to the ad spamming that frustrates internet users. This results in faster browsing and small loading times as the user does not have to process ad data as well. The browser also gives its users the option to see ads that are verified by Brave, and if they do so, they will be able to earn BAT tokens that can be used within the Brave ecosystem to purchase several benefits on apps like YouTube and Twitch (Team Brave, 2018).

4.4

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The company has already launched the Brave-Browser which is a completely working version for desktop and mobile devices. The primary aim of the product is to achieve undisturbed and seamless web browsing which is not plagued by ad spamming. For this purpose, it comes with an integrated advertisement blocker and tracker blocker. Unless and until the user opts for Brave-verified ads, they will not be bothered with any ads. In return for seeing the ads, the users will be able to earn free BAT coins. The Browser comes with many features, and the interface is really clean and easy to use (Team Brave, 2018).

4.7

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The founders of BAT Token and Brave-Browser are not new to the world of technology. The project was founded by the famous Brendan Eich, who serves as the CEO, and Brian Bondy who has taken the command as CTO of the project.
Brendan Eich is famous for developing LiveScript, which later served as the base for the development of the JavaScript programming language which revolutionized the programming industry (DevChat, 2014). Also, apart from this venture, he was also among the six founders of Mozilla Corporation that introduced Mozilla Firefox’s web browser to a world that heavily relied upon Microsoft’s Internet Explorer. He served both as a CTO and CEO of Mozilla corporation up till 2014, when he had to part ways with the organization over a backlash regarding a donation of $ 1000 he made in support of anti-gay-marriage protest (Kuchler, 2014).
The second co-founder is Brian Bondy, who is no lesser in expertise and relevant skills. He left a mark in the programming industry with his involvement in projects like Khan Academy App for FirefoxOS and Windows 8, among many other interesting applications (TeamPublications, 2014).

4.5

How things stand for BAT

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While many Initial Coin Offerings have been organized by several different cryptocurrencies, none of could come close to what BAT ICO did. The BAT ICO was marked with complete action, where the company raised more than $35 million in a mind-boggling record time of under one minute. Though there have been concerns concerning the inability of many people to participate in the ICO, as only a handful of big shareholders took a chunk out of the BAT supply. One buyer even managed to secure a $4.7 million worth of Basic Attention Token deal (Russell, 2017).
Since then, BAT has frequently managed to maintain its position in the news and among cryptocurrency enthusiasts. Recently, it partnered with the TAP network, which is an advertisement company with over 250,000 clients. This could give Brave-Browser and BAT a real boost in terms of its reach (Tapcoin, 2019).

4.1

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The code for the Brave Browser and BAT blockchain is developed and upgraded by the Brave Software Team. The team is made up of famous names in the programming community. Even though they have not been able to deliver every development according to the deadline, they have achieved much in respect to the Brave project. The developments can be overviewed on GitHub with the latest upgrades available on the site (Team Brave, 2019).

4.5

BAT Pro/Contra

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Security BAT token is based on the Ethereum blockchain, and offers a similar level of security.
Adoption The token has become popular and has gained recognition in the cryptocurrencies community in a short time. The community wholeheartedly supports the token and the incentives it offers. It has captured partnerships with TAP network and some media groups.
Transaction cost BAT transactions are subject to a transaction cost of a few cents.
Decentralization The cryptocurrency offers a high level of decentralization and it was released through an ICO.
Product availability The cryptocurrency is a functioning technology, with BAT tokens being already used within the Brave Browser.
Exchange availability Basic Attention Token (BAT) is available on almost every exchange and has a BAT/USDT trading pair on Binance since March 2019.
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Transactions per second Tokens that are built on top of Ethereum can’t exceed the TPS of Ethereum yet.
Transaction speed There are no official figures available, but tokens that are built upon Ethereum Blockchain cannot exceed its transaction speed yet.
Energy consumption The energy consumption is comparable to that of Ethereum.
Privacy The technology does not offer complete privacy as BAT is a pseudo cryptocurrency which means that transactions can be tracked and balances of individual accounts are available for people to see.

remove_red_eye BAT Market Review by Coinpaper

4.7

BAT Foresight

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The world of cryptocurrency is not unfamiliar with what BAT holds as its potential. With BRAVE-Browser steadily registering new users each day, it should become one of the most popular web browsers and its faster performance, coupled with its policy on no unapproved advertisement is what will draw more users to the browser. It will also become the next hub for advertisements and many businesses will look towards Brave Browser to advertise their products in a regulated manner.
Advertisement companies are already eyeing the browser and the user base is growing further.
BAT will probably be used to buy premium content or to buy products/services online once it becomes mainstream through the Brave Browser.

4.7

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The main project under the parent company is the Brave Browser, which is already functioning seamlessly and still undergoing frequent upgrades and fixes from the development team. With Brendan Eich as the CEO, the project is destined to attain greater heights. His insights have previously made a company like Mozilla, and now he has built a team that fits the sphere in all perspectives. Also, potential business contacts and partnerships can further enhance the project.
The roadmap for the project indicates that the next step is to finalize the BAT blockchain, develop regionalized advertisements and internet advertisement companies so that the whole model comes in its working position and starts bearing results.

4.6

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The advertisement industry is huge with revenues reaching up to a staggering amount of billions of dollars. Brave Browser aims to capture a big portion of that, and if it succeeds in doing so, it will become the first blockchain-based incentive that could make its mark in the industry. Therefore, the potential of the BAT technology is huge.

5.0

BAT Business Case

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Although BAT can be compared to the likes of LEO Token and Huobi Token which are loyalty-building tokens that can only be used within the ecosystem of their respective products, there are not many coins that can compete with BAT in terms of technological benefits. There are no substitutes with their own browser development teams that can compete with BAT in the field of advertisement.

4.7

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The Brave Software Company has been able to acquire and form meaningful partnerships with different companies. In 2018, it was revealed that Brave has partnered with the famous Dow Jones Media Group. The users of Brave-Browser could access the premium content on the website for free and could also choose to donate BAT tokens that they redeemed on the Brave ecosystem(Team Brave, 2018).
Then in February 2019, Brave Software Company and their BAT token bagged another major partnership with the TAP network. Brave Browser could now use the 250,000 clients of the TAP network and distribute its advertisements through them, gaining a handful of reach (Tapcoin, 2019).

4.2

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The BAT community on Reddit is very active with posts being written daily and community managers who contribute to it frequently and look after the network. The Brave Browser has already reached a landmark of 10 million downloads in 2018, with the number of users still growing steadily. Also, users have now started to build their own websites which are compatible with the Brave-Browser (BATGrowth, 2019).

4.6

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The Basic Attention Token (BAT) and Brave Browser are backed by a very strong development team which not only is among the strongest teams of the current crypto sphere but also have all the relevant skills and expertise to build upon the project. Most widely known members are Brendan Eich (CEO) and Ben Livshits (Chief Scientist).

4.8

compare_arrows BAT Exchanges

BAT Markets

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# Exchange Pair Price 24h Volume Trusted
# 1 Binance BAT/USDT $ 0.218612 $ 3,738,516 check
# 2 Binance BAT/BTC $ 0.218393 $ 1,098,260 check
# 3 Coinbase Pro BAT/USDC $ 0.218048 $ 969,754 check
# 4 Kraken BAT/USD $ 0.216640 $ 121,866 check
# 5 Kraken BAT/EUR $ 0.216362 $ 121,251 check
# 6 Binance BAT/ETH $ 0.218148 $ 98,804 check
# 7 Coinbase Pro BAT/ETH $ 0.217632 $ 75,592 check
# 8 Binance BAT/BUSD $ 0.218857 $ 68,648 check
# 9 Kraken BAT/BTC $ 0.219013 $ 65,527 check
# 10 Bittrex BAT/BTC $ 0.217464 $ 51,002 check

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